The diagram shows the stages of manufacturing consumer goods and how information is sent back to earlier stages so that changes can be made.
Overall, the manufacturing process has many stages, starting with raw materials and components and ending with sales. Information from some later stages, such as testing and sales, is sent back to earlier stages.
First, raw materials and manufactured components are put into storage. Then comes production planning, which also uses information from the design stage. The design is based on product research. After planning, the goods are assembled, inspected and tested. Then they are packaged and despatched, and finally they are sold.
There are also several flows of information feedback. Information from testing is sent back to the design stage, so the design can be improved. Information from sales goes back to production planning, and production planning sends information back to storage. Sales information is also sent to market research. Market research then gives information to the design, packaging and advertising stages. In this way, the company can change its products and production to meet the needs of customers.
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